SpinStream

Records to Beam

Turning fleeting music promos into durable, ownable artifacts—where every campaign, every record, and every master can be preserved, collected, and monetized.

Executive summary

Millions of artists are fighting for attention on streaming platforms while earning fractions of a cent per stream. They spend billions every year on promotion—ads, tools, PR, and creative—yet almost none of that spend creates durable value.

SpinStream sits at the moment of promotion and turns it into a permanent, monetizable artifact: a premium promo URL, a minted record of the campaign, and a provenance layer for masters and one‑of‑a‑kind assets.

• TAM: Global recorded music & streaming economy.
• SAM: ≈4–5M actively promoting artists, spending an estimated $5–18B/year on marketing.
• SOM: 0.1–5% penetration yields a realistic path to $10M–$80M+ in annual revenue across subscriptions, minting, and master participation.

Problem

Streaming has made music abundant, but it has also made attention scarce and value thin. Artists:

• Earn very little per stream: payouts are typically fractions of a cent.
• Rely on constant promotion: social posts, ads, playlists, PR, and content.
• Own nothing durable from their campaigns: once the promo is over, the value evaporates.

There is no standard way to turn a promo moment into a collectible, provable, and tradeable artifact that can travel with the artist’s career.

Market size

Total addressable market (TAM)

The global recorded music and streaming ecosystem generates tens of billions of dollars annually. Streaming is the dominant format, representing the majority of recorded music revenue worldwide.

Serviceable available market (SAM)

Using Spotify and distributor data as a proxy, there are roughly 12–14 million independent/DIY musicians worldwide, with about 4–5 million actively releasing and promoting music each year.

These actively promoting artists collectively spend an estimated $1,200–$3,500 per year on marketing—ads, PR, playlisting, SaaS tools, and creative—yielding a global artist marketing spend in the range of roughly $5–18 billion per year.

Serviceable obtainable market (SOM)

If SpinStream captures even 0.1–5% of the 4–5 million actively promoting artists, that translates to:

• 0.1% (≈5,000 artists): early traction stage.
• 1% (≈50,000 artists): strong category presence.
• 5% (≈250,000 artists): category‑defining standard.

Spotify artist funnel

Spotify is the primary discovery engine for modern artists and a useful lens on the creator economy.

Fewer than 1% of artists uploading to Spotify reach “meaningful” income levels, yet all of them must promote constantly to grow.

Tidal and the collector economy

Tidal is smaller in user base but positioned as a premium, high‑fidelity, artist‑centric platform. Its share of global streaming is modest, but its audience skews toward superfans and collectors—exactly the kind of listeners who value provenance, scarcity, and high‑quality masters.

While artists do not typically buy ads “on Tidal,” a portion of their broader marketing spend (social ads, PR, content) inevitably drives Tidal streams and engagement. This makes Tidal a natural endpoint for SpinStream artifacts and master‑level offerings.

Artist income tiers & marketing behavior

SpinStream is designed for the emerging, semi‑pro, and career tiers—artists who are already investing in promotion and need a way to preserve and monetize those efforts.

SpinStream solution

SpinStream transforms a standard promo campaign into a premium, ownable artifact:

• Promo URL: A high‑end, persistent landing page for each campaign or record.
• Minted artifact: A durable record of the campaign—art, copy, links, and context—minted as a collectible asset.
• Master Interest Designation: A clear, provable link between the artifact and the underlying master or one‑of‑a‑kind asset.
• Collector‑ready: Designed to plug into the collector/superfan economy (including Tidal‑aligned audiences).

Product & architecture

SpinStream is built as a durable artifact platform rather than a disposable link‑in‑bio tool:

• Artifact‑first design: Every promo page is treated as a long‑lived object, not a temporary campaign.
• Additive‑only changes: Features and fields are designed to avoid breaking existing artifacts.
• Media durability: Assets are stored and referenced in a way that can travel with minted URLs.
• Modular sections: Hero, vinyl, streaming links, CTAs, and provenance blocks are all toggleable and versioned.

Business model

SpinStream has three primary revenue streams:

• 1. Promo URL subscriptions: Recurring SaaS revenue per artist or team.
• 2. Artifact minting fees: One‑time fees for minting promo artifacts and special editions.
• 3. Master / One‑of‑a‑Kind participation: A small percentage on primary sales of high‑value assets linked to SpinStream artifacts.

Revenue projections – subscriptions

Assume a SpinStream subscription of approximately $20/month ($240/year) per artist or team.

Revenue projections – minting

Assume:

• 40% of subscribers mint at least one artifact per year.
• Average mint fee to SpinStream: ≈$40.

Revenue projections – master & one‑of‑a‑kind

Assume SpinStream takes ~10% on primary sales of masters or one‑of‑a‑kind assets linked to SpinStream artifacts.

Example annual mix:

• 1,000 small sales at $1,000 → $1M GMV → ≈$100k to SpinStream.
• 200 mid‑tier sales at $10,000 → $2M GMV → ≈$200k to SpinStream.
• 20 high‑tier sales at $100,000 → $2M GMV → ≈$200k to SpinStream.

That yields ≈$500k/year at relatively low volume. As SpinStream becomes a standard provenance layer, this line can scale into the multi‑million‑dollar range.

Combined revenue scenarios

Conservative scenario – 1% penetration

• Subscribers: 50,000
• Subscriptions: ≈$12M/year
• Minting: ≈$800k/year
• Master participation: ≈$500k–$2M/year

Total: ≈$13.3M–$14.8M/year.

Aggressive scenario – 5% penetration

• Subscribers: 250,000
• Subscriptions: ≈$60M/year
• Minting: ≈$4M/year
• Master participation: ≈$5M–$25M/year

Total: ≈$69M–$89M/year.

Thesis & closing

Streaming has turned music into a low‑margin, high‑volume business where artists must promote constantly just to stand still. Yet every promo campaign is a moment of intense creative and emotional value that currently disappears into the feed.

SpinStream captures that moment—turning it into a durable, ownable, and tradeable artifact that can travel with the artist’s career, connect to masters and one‑of‑a‑kind assets, and plug into the collector economy.

In a world where millions of artists spend billions on promotion and earn pennies per stream, SpinStream is building the provenance layer and artifact platform that lets those efforts finally compound.